HEAL Cities & Towns Campaign for the Mid-Atlantic

Helping Municipal Leaders Create Healthy, Prosperous Communities

The Healthy Eating Active Living (HEAL) Cities & Towns Campaign provides free training and technical assistance to municipal leaders to adopt policies that make it easier for residents to eat better and move more.

The HEAL Cities & Towns Campaign is an initiative of The Institute for Public Health Innovation in partnership with the Maryland Municipal League and the Virginia Municipal League. 

Healthy Eating Active Living (HEAL) Cities & Towns Campaign for the Mid-Atlantic

THE HEAL CITIES & TOWNS CAMPAIGN PROVIDES FREE TECHNICAL ASSISTANCE TO LOCAL GOVERNMENT LEADERS TO HELP THEM CREATE HEALTHY, PROSPEROUS COMMUNITY ENVIRONMENTS THAT PROMOTE HEALTHY EATING AND ACTIVE LIVING IN MARYLAND AND VIRGINIA'S CITIES AND TOWNS. 


why healthy eating and active living:

The conditions in which we live, learn, work, play, and age have a profound impact on how healthy we will be over the course of our lives. Our day-to-day routines are influenced by our environments. For example:

  • When the closest store doesn’t sell fresh, healthy ingredients, it’s more convenient to get takeout than prepare a nutritious dinner.
  • When the stairwell is locked, the elevator is the easiest way to get up to the office.
  • When playgrounds are closed after school hours, children choose video games rather than playing outside. These are consequences of policies and practices.

These may seem small and subtle, but over time these consequences add up. For example, policies and practices that keep stairwells in City Hall unlocked allow employees to take the stairs. Spending 3 minutes taking the stairs a few times a day may be easier than scheduling a daily 30-minute gym session.

who we work with: 

Local governments work to create livable, prosperous communities – places where people want to live, work, raise families, and age. HEAL policies and practices affect livability and prosperity by improving both physical environments and the fiscal health of a community. The HEAL Cities & Towns Campaign actively supports government leaders to adopt and implement local policies and practices that create environments that promote healthy eating and physical activity, in order to help make the healthier choice the easier choice for residents and municipal employees.