HEAL Cities & Towns Campaign for the Mid-Atlantic

Helping Municipal Leaders Create Healthy, Prosperous Communities

The Healthy Eating Active Living (HEAL) Cities & Towns Campaign provides free training and technical assistance to municipal leaders to adopt policies that make it easier for residents to eat better and move more.

The HEAL Cities & Towns Campaign is an initiative of The Institute for Public Health Innovation in partnership with the Maryland Municipal League and the Virginia Municipal League. 

The HEAL Cities & Towns Campaign pairs the unique power of local government with the public health expertise of the Institute for Public Health Innovation



Founded in 1936, the Maryland Municipal League (MML) represents 157 municipal governments and two special taxing districts throughout the State of Maryland. A voluntary, nonprofit, nonpartisan association controlled and maintained by city and town governments, MML works to strengthen and support municipal government through advocacy and the development of effective leadership. It is the only statewide organization in Maryland composed solely of municipal officials and devoted to the promotion of all branches of municipal administration.


The Virginia Municipal League is a statewide, nonprofit, nonpartisan association of city, town, and county governments. The League was established in 1905 to improve and assist local governments through legislative advocacy, research, education, and other services. The membership includes all of the state’s 39 cities, as well as 156 towns and 10 counties. The League’s leadership supports initiatives and measures to ensure a healthier, more vibrant future for the state’s communities.

Founding partner 

Kaiser Permanente

Kaiser Permanente’s mission is “to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve.  We believe that good health belongs to everyone and that a community is healthy when every person who lives in it reaps the benefits of access to health care, availability of healthy food, sound public policies, and supportive environments.

Through the Community Benefit Department, KP makes financial, material, and human resource investments across the Mid-Atlantic region to directly address health care issues and eliminate health inequities in our communities.”  Learn more about Kaiser Foundation Health Plan of the Mid-Atlantic States: www.kaiserpermanente.org

HEAL Nation

The HEAL Cities & Towns Campaign for the Mid-Atlantic is part of a growing national campaign that is currently taking place in California, Colorado, and Oregon. Our partners in this collaborative include the California Center for Public Health Advocacy, Live Well Colorado, and Oregon Public Health Institute.