HEAL Cities & Towns Campaign for the Mid-Atlantic

Helping Municipal Leaders Create Healthy, Prosperous Communities

The Healthy Eating Active Living (HEAL) Cities & Towns Campaign provides free training and technical assistance to municipal leaders to adopt policies that make it easier for residents to eat better and move more.

The HEAL Cities & Towns Campaign is an initiative of The Institute for Public Health Innovation in partnership with the Maryland Municipal League and the Virginia Municipal League. 

HEAL SPotlight: The CIty of Roanoke, Virginia


 Bikers enjoying the outdoor amenities around the City of Roanoke. 

Bikers enjoying the outdoor amenities around the City of Roanoke. 


Our intentional leveraging of the outdoors has changed our community narrative…away from a rail town to one that places a strong emphasis on the outdoors and overall quality of life and place. It has become a differentiator for Roanoke
— Pete Eshelman, Director of Roanoke Outside

The City of Roanoke joined the HEAL Cities and Towns Campaign in September 2014. Passing a HEAL resolution is one of many ways the City is building a community where residents and visitors have access to healthy food and places to be physically active. Throughout the past few years, Roanoke has upheld the goals and commitments outlined in the resolution to provide city-wide amenities to support healthy behavior change. Commenting on the City’s commitment to supporting health and wellbeing for residents, Pete Eshelman, Director of Roanoke Outside said, “our intentional leveraging of the outdoors has changed our community narrative…away from a rail town to one that places a strong emphasis on the outdoors and overall quality of life and place. It has become a differentiator  for Roanoke.”

Click here more information on how Roanoke is changing the community landscape to support its HEAL goals.